Twitter has overtaken Facebook as the social media network that is most important to teens, according to Piper Jaffray's semi-annual teen market research
report.
Twitter is the new king of teens, with 26 percent naming it as their "most important" social site. Only 23 percent said Facebook was most important, down from a high of 42 percent.
Twitter is the new king of teens, with 26 percent naming it as their "most important" social site. Only 23 percent said Facebook was most important, down from a high of 42 percent.
But Twitter should not become complacent, the report suggests. That's
because Instagram has rocketed in popularity with teens. 23 percent
said Facebook-owned Instagram was their No.1 choice, up from 12 percent a
year ago. The stats dovetail with a Pew report. Here's Pew's money quote from a 14-year-old girl:
“I got mine [Facebook account] around sixth grade. And I was really obsessed with it for a while. Then towards eighth grade, I kind of just -- once you get into Twitter, if you make a Twitter and an Instagram, then you'll just kind of forget about Facebook, is what I did.”
The maneuvering suggests Facebook was right to acquire Instagram as a
backstop against losing younger users to competing, simpler networks.
The reports are a contrast, but not a contradiction to, Facebook's own statements on teen users.
CEO Mark Zuckerberg has twice spoken publicly recently about whether teens are abandoning Facebook. In September, Zuckerberg said "coolness is done for us." Previously, on his Q2 earnings call, Zuckerberg said that Facebook's own research shows that teens are not abandoning the site.LINK
The reports are a contrast, but not a contradiction to, Facebook's own statements on teen users.
CEO Mark Zuckerberg has twice spoken publicly recently about whether teens are abandoning Facebook. In September, Zuckerberg said "coolness is done for us." Previously, on his Q2 earnings call, Zuckerberg said that Facebook's own research shows that teens are not abandoning the site.LINK